The other day I had to
clean out my refrigerator. Not because Iím a clean
freak but rather because some of the groceries
inside were about to develop a life of their own! I
honestly didnít want to be responsible for Ďhairyí
beasts roaming the streets that turn out to be my
neglected chunks of cheese covered with fuzzy
In the very back of my icebox I found the remains of
an old cinnamon roll. And thatís when it hit me. If
you are on this side of the Atlantic, there is no
way you can escape this spice. Whether itís sweet,
crunchy, milky, chewy or fruity, I bet you will find
some cinnamon in it as one of its ingredients!
True, most people in the
world are probably most familiar with cinnamon. Many
Europeans use this spice for baking or cooking. I
personally remember some Christmas cookies that had
cinnamon as an ingredient or sprinkled on top of
them. In other parts of the world, cinnamon is used
with meat and poultry, such as in Indian or Moroccan
what makes American sellers believe that cinnamon
with its woody, musty and pungent flavor is a
must in almost any product you can find in the
vast aisles of an American grocery shop? Honestly,
just because Americans have developed a, to me,
utterly unexplainable liking to what is nothing else
but the inner bark of a tropical evergreen tree does
not mean it has to be added to every consumer good
Címon, if you like the taste of bark, fine by me, go
ahead, indulge, frolic and enjoy, but cut me out of
the chase. To me, chewing cinnamon flavored gum or
brushing my teeth with cinnamon flavored toothpaste
makes me cry out loud for water. Why not just chew
on a cinnamon quill, instead?
much as I marvel about Americansí infatuation with
this spice, almost all of my American friends wonder
about Europeansí love for marzipan. ďItís nothing
else but a sugary paste thatís hard to swallow,Ē one
of them recently said. But to me, it makes perfect
sense to like something that primarily consists of
almonds and sugar.
the way, this almond-sugar delicacy
originates from the Orient, where it
was served at the sultan's table to crown the meal.
It is said that marzipan found its way into Europe
via the trading center of Venice during the
Crusades. Honestly, I couldnít care less how it
found its way into Europe; Iím simply glad it did.
And just because Europeans like the
taste of marzipan does not mean that they have to go
overboard with its aroma or aromas in general.
Whereas American consumers are recently being
bombarded with a blizzard of different flavor
variations with almost any product, Europeans still
prefer to stick to the basics. Simplicity makes life
Marzipan flavored toothpaste, chewing
gum, pickles, chips, or shoe polish anyone?
No, thank you!
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