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The Art of Fashion
By Noelle Rivera
Posted June 5, 2007

  Madina Vadache

“I want to tell the world this is art. I am an artist, not a fashion designer”, said wedding dress extraordinaire Madina Vadache.

            Vadache’s fabrications focus on wedding dresses with a supplemental bridesmaids collection, are featured in the best bridal magazines and are sold internationally—it is hard to her career was stumbled upon.

            Thirteen years ago Vadache came to the United States on vacation to visit a relative. At the same time civil war erupted in her home, the former Soviet Republic of Georgia and she was unable to go back. With little money and only a slight grasp of English, Vadache and her husband began to make a life for themselves in Seattle.

            In Georgia, Vadache graduated from the Academy of Fine Art with a Bachelor’s degree in Fashion Design. She also worked in a fashion house as a lead designer. Although she was distinguished in the industry at home, the fashion scene in Seattle was a completely different story.

            Vadache found work at her friend’s florist shop. Aware of Vadache’s fashion background,  she persuaded Vadache to design her niece’s wedding gown. Unfamiliar with dress designing, Vadache was skeptical at first.

            “I wasn’t thinking about it originally. In Russia I did a lot of tailoring with jackets, pants, and shirts. I wasn’t doing a lot of dresses,” said Vadache, “It was another challenge.”

            Luckily she took on the task, and soon Vadache began building her clientele and fell in love with dress designing. She took out ads and attended bridal shows in order to showcase her work. At the same time she was taking English and business courses to launch her new dream.

            In 2000, Vadache borrowed money from a friend to set up her own boutique—“Madina Vadache”. Vadache knew the importance of “the perfect wedding dress” and saw the importance in building strong relationships with her customers.

            “It’s not just designing dresses for me, but how you feel when you’re wearing it,” said Vadache caringly.

            With amazingly loyal clientele, Vadache received numerous requests to design bridesmaid dresses, which has also been a huge focus for her in recent years. Also included in this line are stunning cocktail dresses perfect for an evening out.

            Vadache’s success continued to flourish at fast pace, but running the boutique practically every day left her with little to no time to intensify her passion. She became a businesswoman versus a creative outlet. Making the executive decision of performing strictly wholesales, Vadache sold her boutique in 2005, which is renamed as “Voletta Couture”. Although it is under new ownership, Vadache’s designs are still featured there as well as in boutiques in New Orleans, Atlanta, New York, Norfolk, and Vancouver B.C.

            Vadache currently releases one bridal collection per year. Her most recent line is entitled “English Garden” with intricate and elaborate patterns and designs. In her next collection, Vadache desires to take a different approach.

            “The next collection is going to be more easy going. I really want to work more on the simplicity of forms and tailoring,” said Vadache.

            She describes her designs including separate coats and jackets, many tailored sleeves, off the shoulder and gorgeous rhinestone buttons.

            More bridal gowns are not the only thing in Vadache’s forecast; the entrepreneur is currently working on a couture quality ready-to-wear line debuting in Fall 2007. The line will be feminine, sexy, put together and modern including cigarette pants, bloomer shorts, stretch blouses, trapeze shapes, and hand-manipulated designs.

            “I don’t want to be just known as a bridal designer. I want to go into high fashion and be in New York fashion week,” said Vadache, “I have confidence this line will be popular.”

            With her new venture, Vadache is still all about the woman’s comfort utilizing a silk wool blend in a pair of bloomer pants. She encourages her customers to “be your own creative mind” – with all her outfits made as separates enabling the customer to mix-and-match.

            “When you are happy inside your clothing is glowing because you are,” said Vadache.

            Within the next year, Vadache plans to move to New York where there is a developed fashion industry and an easy connection to suppliers. She uses a lot of European fabrics, fabric dyers, and pleaters that are practically inaccessible in the Northwest.

            “I can’t afford Dolce and Gabana so this will be my own Dolce and Gabana,” said Vadache.

            Installation by couture designer Madina Vadache can be currently seen at the Patricia Cameron Art Gallery.





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